2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, Spruce Media, Lays Potato (part of PepsiCo)
Focus groups are so last century. Who needs one when you can tap into legions through social media? That’s what Lays did in its search for a new chip flavor. Visitors to its Facebook app were asked to suggest flavors and names. Not sure what you like? The app rifles through your page, a cascade of ingredients and your photos pouring into the Lays bag on screen. The app then suggests flavors you might like. Apple and brie chips? Delicious.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012