2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, Spruce Media, Lays Potato (part of PepsiCo)
Focus groups are so last century. Who needs one when you can tap into legions through social media? That’s what Lays did in its search for a new chip flavor. Visitors to its Facebook app were asked to suggest flavors and names. Not sure what you like? The app rifles through your page, a cascade of ingredients and your photos pouring into the Lays bag on screen. The app then suggests flavors you might like. Apple and brie chips? Delicious.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Recent OMMA Magazine Supplement Articles
-
WSBTV COX CMG's WSBTV iPad Weather App March 5, 1:47 p.m.
The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...
-
MUSIC: SHAZAM, Shazam, The Shazam App March 1, 7:46 p.m.
Shazam, one of the top ten most downloaded iPhone apps of all time, is accurately named ...
-
MUSIC: JAM, DreamWalk Interactive, Jam for iPhone March 1, 7:45 p.m.
Ever dream of becoming a rock star? Your dreams can now come true with the Jam ...
-
MUSIC: Mibblio, Mibblio, Mibblio March 1, 7:44 p.m.
Mibblio turns your iPad into a library of musical stories. This app is designed perfectly for ...
-
Television/Video, Shazam, The Shazam App March 1, 7:42 p.m.
When Shazam first arrived, it was used almost exclusively to identify "that song" - you know, the ...
-
Television/Video, Turner Sponsor Shops, Team Coco App March 1, 7:41 p.m.
Any number of apps allow TV viewers to access expanded or enhanced content from a program or ...
-
Television/Video, SnagFilms Inc,. SnagFilms App for iPhone and iPad March 1, 7:40 p.m.
For film viewers, it's tough to identify a more indispensible app than SnagFilms' offering. The SnagFilms library ...
-
Sports, National Hockey League, NHL GameCenter March 1, 7:36 p.m.
The NHL's GameCenter app recently faced a threat that hit at the very core of its being: ...
-
Sports, ACTIVE Network, Meet Mobile March 1, 7:36 p.m.
Even as we entered the digital age, swim meets remained largely an analog operation, one that employed ...
-
Sports, BBC, BBC Olympics app March 1, 7:35 p.m.
While NBC trumpeted its on-demand-always-everywhere coverage of the Olympics as the place to be during last summer's ...
Be the first to comment on "2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, Spruce Media, Lays Potato (part of PepsiCo)"
Leave a Comment