2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Standalone Video (including YouTube videos), Digitas, GM/Buick
Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo in an effort to connect the brand with a younger audience. The resulting video featured an insight into the band that fans of the band and music in general could appreciate, and would seek out and watch. The brand was still there throughout as the band worked on the new song and discussed the songwriting process, but was not obtrusive.
Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012