Touchpoints For Engaging Agencies: But Do They Scale?
Business Insider, Wednesday, September 5, 2012 1:46 PM
Had enough of ad agencies “curating” and “ideating”? Tired of them being “experiential” and “artisanal”? So has George Parker, who here provides some history of agencies’ “out of the box” thinking in “best-of-breed” verbiage, including JWT’s attempt at “commercial anthropology” and Saatchi & Saatchi’s launch of “business jazz.” And Parker ends with a choice morsel from his recent book "Confessions of a Mad Man" (whose forward, btw, is from MediaPost’s very own Mad Blogger, Barbara Lippert).
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