The famous backyard Tiki torches don’t sell themselves. The challenge for the Tiki brand was to create the tiki torch experience on the Web site. Cramer-Krasselt did just that when they created a tiki-filled backyard that interacted with site visitors. If visitors saw a product they liked, they could click and purchase. The design made it easy for the user to purchase a Tiki item and then hop right back in the backyard to keep exploring.