Commentary

2012 OMMA Awards Finalist: Web Site Excellence: House and Home, Cramer-Krasselt, Tiki

Tiki

The famous backyard Tiki torches don’t sell themselves. The challenge for the Tiki brand was to create the tiki torch experience on the Web site. Cramer-Krasselt did just that when they created a tiki-filled backyard that interacted with site visitors. If visitors saw a product they liked, they could click and purchase. The design made it easy for the user to purchase a Tiki item and then hop right back in the backyard to keep exploring.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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