Commentary

2012 OMMA Awards Finalist: Web Site Excellence: News/Politics, Omnicom Media Group, N/A

MediaPulse

Media Pulse, a corporate newsletter, aims to showcase innovations in new and emerging platforms. The site offers analysis of trending topics, and tracks activity in the digital marketplace and pop culture. The site’s “insights” section includes reports on current marketing initiatives. An August post examined how companies that wanted to run campaigns pegged to the 2012 London Olympics, but couldn’t afford to pay $100 million to be an official sponsor, managed to “go guerrilla.” 



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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