German Publisher Hopes To Set Tone With Paywall

Speaking at the World Editors Forum Christoph Keese, head of public relations at Axel Springer, said the metered model is currently "being programmed with lots of resources". It is due to be introduced "by the end of the year or early next year", he said. The model will offer a certain allowance of articles before charging for access, but this will be scalable, he added. As with the New York Times metered model, referrals to content, such as from social media and Google, will not take away from a user's allowance.

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