Popular burrito chain, Moe’s, is a pop-culture icon with its famous “Welcome to Moe’s!” greeting to patrons who enter the restaurant. When the restaurant underwent a rebranding in 2010 and 2011, it experiences massive growth. It needed a Web site to match. BrandMovers was enlisted to revamp the Web site, and the results are outstanding: average monthly same store sales are up by as much as 10%, monthly site traffic increased by 35% and organic search traffic increased by 44%.