• by Staff Writers , September 5, 2012

Daytime TV soaps have been under attack and many long-time TV classics have been dropped. Freshening its Web site efforts, Sony, for The Young and the Restless — helped by some 700,000 Facebook “likes” and 40,000 Twitter fans — improved the social area for its avid fan base, much important to TV soaps nowadays. Best of all — for aligned marketers with the show — a “carousel” of promotions linking to social and rich-media features.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012