• by Staff Writers , September 5, 2012

“(Get Your Kicks on) Route 66” is a 66-year-old pop song that celebrates an iconic highway crossing eight states — from Illinois to California. Best Western cleverly salutes the open road and its hotels with an engaging “Kicks Tour” site. The chain hired a travel writer to make the journey, chronicling the towns and attractions en route. It’s an informative, visually nifty site loaded with homespun charm. Users can easily book hotel rooms along the way, while celebrating Americana.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012