Football's Back: Brady, Matthews In New Campaigns
There’s a nip in the air, and football season is officially underway, which can only mean it’s time for the NFL’s finest to get more air time: UGG is breaking its new campaign with Tom Brady, the New England Patriots quarterback and fashion plate. And Gillette is spoofing Green Bay Packer Clay Matthews’ signature move in a promotion for its Fusion ProGlide.
The Gillette effort, which will raise brand awareness for the razor as well as money for the Boys & Girls Club of America, urges fans to copy Matthews’ campy sack celebration pose, known as the “Predator.” In a contest scheduled to run through Sept. 27, fans can upload a photo of their version of the pose to Gillette’s Facebook page. With a goal of $100,000, each photo generates a $1 gift.
Matthews, who has been to the ProBowl three times, will appear in a new 30-second spot for the brand beginning next month, as well as in digital advertising and in-store merchandise displays.
And in its fall campaign, UGG Australia drafts Tom Brady’s inner Marcel Marceau, as he plays some imaginary airport football. The campaign, produced by M&C Saatchi Los Angeles, includes TV, print, digital display and online video, mobile, and social. The almost-wordless spot opens with a boy catching the QB’s attention and throwing him an invisible football. Brady catches it and starts a full-fledged football game, with actors wearing UGG for Men footwear, from rugged boots to casual shoes to sneakers. After the boy scores a touchdown, with a flamboyant flip worthy of an NFL receiver, the players resume what they were doing, as if it never happened.
The digital portion of the effort is scheduled to run CBS, Complex, Hulu, NFL, Pandora and YouTube, with print scheduled for Details, ESPN, GQ and the Patriots Yearbook. Out-of-home is also a major component, including a 225 foot-high painted image of Brady in New York City.
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
Be the first to comment on "Football's Back: Brady, Matthews In New Campaigns "
Leave a Comment