LinkedIn has introduced redesigned company pages, aimed at giving businesses a more visually appealing presence on professional networking site. The updated pages launch with a handful of companies, including Philips, Citi, Dell and HP.
LinkedIn says it shows updates tailored to each user, “which means companies are able to share status updates and job opportunities with the right members on LinkedIn.”
The revamped navigation bar on the right is designed to better showcase a company's products and services, as well as career opportunities for potential job candidates. Company pages are now available on its iPhone, Android and iPad apps as it continues to extend its platform to mobile devices.LinkedIn has long lagged other social sites like Facebook in time spent per session. By giving companies pages that look more like personal profiles on Facebook and elsewhere, LinkedIn may be hoping to keep members hanging around for longer periods on the site.