Global Newspaper Trends: Circ Up, Ads Down
At this week’s annual World Newspaper Congress and World Editors Forum in Kiev, Ukraine, the World Association of Newspapers and News Publishers released its annual update of “World
Press Trends.” First, the good news for the industry: More than half of the world’s population reads newspapers – 2.5 billion via print and 600 million digitally –
more than the total number of Internet users. And global print circulation increased 1.1% from 2010 to 2011, with declines in North America, Europe and Latin America offset by strong gains in Asia and
the Middle East.
The bad news? You guessed it! “Newspaper advertising revenues have been declining as revenues lost in print have not been replaced by digital advertising,” reports The Media Online. Why? “A lack of ‘intensity’ when it comes to digital news reading – digital news consumers spend less time and visit fewer pages on digital platforms than they do in print. This lack of intensity is reflected in newspapers’ share of digital revenues.”