News Brief
Peck Packs Up And Moves To Chevy
Sep 7, 2012, 2:20 PM
Guess what? Molly Peck, Cadillac's advertising chief, who helped develop the brand's new campaign for the ATS (a car that Cadillac desperately needs to bring in new customers and go mano a mano with BMW 1 and 3-Series and Mercedes-Benz C-Class and forthcoming CLA) has moved over to Chevrolet division to oversee advertising for the bow tie brand.
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