Air Travelers Get More Content Choices
The flying experience will be getting somewhat less heinous -- for some travelers, at least -- thanks to a new digital place-based media offering from Clear Channel Airports. The product, ClearVision, allows travelers to choose video content from a variety of publishers for consumption on their mobile devices via airport-based WiFi as well as via place-based TV networks in airports. ClearVision content -- entertainment, news, music, and sports programming -- comes from over 100 providers, including CBS, NBC, The Wall Street Journal (WSJ Live), and the Tennis Channel, as well as local TV stations, allowing travelers to access local news and weather.
ClearVision, which was created by CCA in collaboration with connectiVision Digital Networks, will debut at the Raleigh-Durham International Airport this fall. Advertising will include promotions from airport retailers and restaurants; content acquisition and licensing will be managed by connectiVision.
Meanwhile RMG Networks announced a deal with GoGo, which provides Wi-Fi access to travelers on airplanes, making RMG the exclusive advertising sales representative for all media assets on the Gogo network. The GoGo ad sales deal complements RMG’s other air travel-related media channels, which include various kinds of media in 100 airport executive lounges and over 110,000 in-flight seatback television screens, with passenger Internet service aboard some 1,500 planes owned by Delta, United, American, Virgin America, AirTran, and US Airways.
Recent Digital Outsider Articles
-
Study: Advertisers Waste $2.3 Billion by Not Using DOOH's Features June 14, 6:11 p.m.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH’s unique qualities are wasting some ...
-
Montreal Bus Shelters Getting Displays With Gesture Recognition June 7, 5:37 p.m.
Bus shelters in Canada’s second-largest city are about to get interactive, thanks to a deal between ...
-
JCDecaux Goes Enormous At JFK May 31, 4:52 p.m.
JCDecaux’s airport division has unveiled what is technically known, in industry parlance, as a “big motherscratcher” ...
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
1 comment on "Air Travelers Get More Content Choices".
Leave a Comment