Case Study Finds Clarity Surpasses Cleverness in Subject Lines

MarketingSherpa, Friday, September 7, 2012 4:45 PM
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A email case study conducted by AWeber Communications pitted clevery-crafted subject lines (e.g. "Threadless’ Frequency Alert: Hot or Not?") against clearer and more straightforward constructs (e.g. "43 Free Animated GIFs For Your Email Campaign"). Clarity emerged as the clear winner, garnering an average of 541% more response across a range of engagement metrics. 

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