Q&A: Tennis Channel Seeks Marketing Advantage
NYSportsJournalism.com , Monday, September 10, 2012 8 AM
By the end of the 2012 U.S. Open, Tennis Channel will have totaled some 245 hours of coverage, including more than 70 hours of live broadcasting. But as Robyn Millier, SVP, marketing for Tennis Channel reveals in this Q&A, the network is growing despite a limited marketing budget because "we work with partners who love our content, who want to showcase the players and the game and who are actively involved in the lifestyle of tennis."
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