Microsoft Rebrands adCenter, Yahoo Search Alliance
Microsoft Advertising on Monday rebranded the Search Alliance to the Yahoo Bing Network and adCenter to Bing Ads. David Pann tells us that the network now reaches 151 million people with one buy across Microsoft and Yahoo sites. It represents 70% of all searchers in the U.S., 20% of which are unique to the network. He also highlighted recent features, such as the ability to port Google AdWords campaigns into Bing Ads.