Designer Puts Google Glasses On Catwalk

by , Sep 10, 2012, 12:01 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing

Oh, the crazy things they make models wear.

In a cross-promotional, buzz-building stunt, models walking in Diane von Furstenberg’s fall runway show wore Google Glass on Sunday, while the designer’s team has been testing the “smart glasses” for the last week. 

What are the critics saying?

“Google glasses look dumb enough that you might expect to get beaten up for wearing them,” according to Gizmodo. “But they've now made an appearance at New York Fashion Week and... they still look dorky, even on super models.”

“Honestly, everything at Fashion Week is so weird and heavily sponsored anyway that this doesn't seem that abnormal,” writes BuzzFeed. “And somehow, this feels like a natural next step for Google following Boutiques.com, that puzzingly short-lived ecommerce foray (of which DVF and a bunch of other top industry members were a part).”

“Photos [of models wearing the glasses] don’t give me much hope for the stylishness of Google Glass, but I am very interested to see how the film turns out,” The Next Web writes regarding a documentary set to debut later this week. “It could revolutionize the way documentaries are made. Though, the revolution probably wouldn’t come cheap, since the developer costs $1,500 a pair.”

Outside of Furstenberg’s circle, what do fashion types think of Google Glass? In a word, “silly,” writes New York Magazine.

 “Whether or not New York Fashion Week interests you, the relative ease of capturing an event from the first person … is an exciting proposition,” The Verge reasons.

“This is the first time that I know off that the Google Glass has been widely used by those outside of Google,” notes Danny Sullivan in Marketing Land.

 

Be the first to comment on "Designer Puts Google Glasses On Catwalk"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives