Q2 TV Ad Spending Rises 4.4%
Broadcasting & Cable, Monday, September 10, 2012 3:39 PM
TV made out better than most other media for ad spend in the second quarter, with a rise of 4.4% compared to a 0.9% uptick for total ad expenditures, according to figures just released from Kantar Media. Best in show, Spanish-language TV spending had double-digit gains: 17.8%, fueled by growth in the direct response, consumer packaged goods and auto categories, writes Jon Lafayette.
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