TV Ad Sales Up In Key Categories
TV ad spending slowed a bit in the second quarter of 2012 from the first -- but still climbed over 4% versus the second quarter of 2011 and is still
outpacing other media.
Kantar Media says all TV advertising rose 4.4% in the second quarter -- with the biggest gains going to Spanish-language TV, rocketing up 17.8% from big gains from
direct response, consumer package goods and auto marketing.
For the first quarter of 2012, TV grew 7.6% in advertising sales over the same period a year ago. Over the first six months of the
year, TV advertising is now up 6% versus a year ago.
Among the broader TV categories in the second quarter, spot TV added on 4.6% -- due to strong political advertising, especially in key
presidential electoral states. In other states, spot TV's growth was modest -- 2% to 3%.
Advertising on syndication TV rose 10%, with cable TV getting a 4.2% bump. Broadcast network TV
dipped 0.4%, primarily because some NCAA Final Four games were played in the first quarter -- in March -- versus April the year before. For the first six months of 2011, broadcast network TV is up
3.5%.
Still, television outpaced other media categories: Total advertising expenditures in the quarter rose 0.9% to $34 billion, says Kantar. Total ad spending for the first six months of
the year grew 1.9% to $67 billion.
Internet display advertising -- not including video or mobile -- fell 5.4% Reduced volume of ad impressions with some offset from higher average CPMs was
cited. Print media continued to suffer: Consumer magazines lost 2.6%; newspapers dropped 1.9%; and national newspapers sank 10.7%.
On the upswing during the second quarter were radio,
gaining 1.9%; outdoor, growing 2.5; and free-standing inserts, 1.5%.
Jon Swallen, chief research officer at Kantar Media North America, stated: "Third-quarter results will get a short-term
boost from the Summer Olympics and political advertising, but sustained long-term improvement will probably be linked to the health of consumer spending."
Recent MediaDailyNews Articles
-
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ...
Be the first to comment on "TV Ad Sales Up In Key Categories"
Leave a Comment