Around the Net
IBM Encourages CMO, CIO Interaction
- Direct Marketing News, Monday, September 10, 2012 6:10 PM
Following the hiring of Virginia Rometty as CEO and a 2011 study that surveyed 1700 CMOs, IBM has ramped up initiatives to advocate closer ties between the CMO and CIO of large organizations. According to the company, mobile, social, big data and cloud computing are too significant to exist separately in marketing and technology departments.
