Around the Net
Commentary
Managing Your Sender Reputation When Changing ESPs
- Responsys Blog, Monday, September 10, 2012 6:10 PM
Changing Email Service Providers may allow brands to gain new features and functionality, but it can also mean a loss to sender reputation when the brand's emails begin sending from a new IP. To ensure your messages continue to find the inbox, be sure to migrate your sender reputation along with your lists and performance data.
