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Nokia Snafu Builds Awareness?

  • EWeek, Tuesday, September 11, 2012 9:53 AM

Could Nokia do Jiu Jitsu on its messed up Lumia launch? Nokia's  boring bicycle footage has let some steam out of the launch of its new phone because it shows image technology the phone doesn't quite have yet. The company said the video should have included a disclaimer, explaining that it showed a representation of the optical image stabilization technology it will have in the Lumia 920. But the snafu built awareness. 

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