Green Bay Players Boost Marketing Alliances
NYSportsJournalism.com , Tuesday, September 11, 2012 9:53 AM
Despite the relatively small size of their market, the Green Bay Packers are one of hottest teams on Madison Avenue, and linebacker Clay Matthews' first-year alliance with Gillette makes him the third member of the squad, along with quarterback Aaron Rodgers and wide receiver Brian Jennings, to score a new deal in the young NFL season.
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