Free Downloads Driving App Boom
By the end of the year, mobile app downloads will approach 46 billion, according to new estimates from Gartner. That would be nearly double the 25 billion downloads recorded 2011, TechCrunch notes.
“Among those downloads, free will continue to reign supreme: 89% of those downloads worldwide will cost nothing.” Likely driving down the cost of paid apps, Gartner says 90% of paid apps
will cost less than $3 by year’s end. By 2016, meanwhile, Gartner is predicting the mobile app market will see almost 310 billion downloads, with 93% of those free apps.