New Kellogg Ads Focus On Simple Goodness
by Karlene Lukovitz,
Sep 11, 2012, 1:13 PM
Kellogg has launched a campaign focusing on the simplicity of core brands such as Corn Flakes, Rice Krispies and Raisin Bran.
The campaign, taglined "Goodness of a Simple Grain," is meant to increase consumer awareness that these venerable brands are simple in terms of both ingredients and how they're made, Doug VanDeVelde, SVP of morning foods for Kellogg, told Adweek.
The campaign includes TV (spots debuted on Hispanic television last week and will begin airing on general market TV on Sept. 17), digital and print ads, integration in an episode of "The Next Iron Chef," and sponsorship of the Country Music Awards.
Creative is by Leo Burnett and Lapiz; digital is from VML.
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