Around the Net
Publishers Struggle To Match Readership Growth With Revenue
- Press Gazette, Tuesday, September 11, 2012 1:37 PM
More people read newspapers worldwide than ever before thanks to online – but publishers have yet to find ways to match readership growth with revenue. This was the key finding of the World Association of Newspapers World Press Trends report issued this week. More than half the world’s adult population read a newspaper: more than 2.5 billion in print and more than 600 million in digital form. That represents more readers and users than total global users of the internet, WAN said.
