Katie Couric Starts Big In Syndication
A major marketing push by Disney-ABC Domestic Television pushed "Katie Couric" to big ratings on her syndication talk show debut. A Nielsen preliminary 2.8 household rating was the best opening number for a syndication talk program in 10 years -- since CBS Television Distribution's "Dr. Phil" entered the marketplace in 2002.
Analysts have played up the syndication viewership vacuum that has existed since Oprah Winfrey left daytime talk to move to her Oprah Winfrey Network.
Other new syndicators talk show wannabes didn't meet Couric's level in their Monday premieres -- NBCUniversal Television Distribution's "Steve Harvey" got a 1.5 rating; CBS Television Distribution's "The Jeff Probst Show" a 1.0; and Twentieth Television's "The Ricki Lake Show" saw 0.8.
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