7 Ways to Use Email Marketing to Make More Money After the Initial Sale

HubSpot Blog, Sep 11, 2012, 4:45 PM
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Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales.

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1 comment on "7 Ways to Use Email Marketing to Make More Money After the Initial Sale".

  1. Paula Lynn from Who Else Unlimited
    commented on: September 11, 2012 at 6:55 p.m.
    The adage (and it's proven whereabouts) of it's more expensive to re-gain accounts cost more than gaining accounts and it's more expensive to gain account than to maintain accounts has been around longer than Bain. Somebody is spending a lot of other people's money like it wasn't theirs.

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