Commentary

7 Ways to Use Email Marketing to Make More Money After the Initial Sale

Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales.

Read the whole story at HubSpot Blog »
Tags: email
Recommend (3) Print RSS
1 comment about "7 Ways to Use Email Marketing to Make More Money After the Initial Sale".
  1. Paula Lynn from Who Else Unlimited , September 11, 2012 at 6:55 p.m.
    The adage (and it's proven whereabouts) of it's more expensive to re-gain accounts cost more than gaining accounts and it's more expensive to gain account than to maintain accounts has been around longer than Bain. Somebody is spending a lot of other people's money like it wasn't theirs.