7 Ways to Use Email Marketing to Make More Money After the Initial Sale
Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers,
and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales.
Recent Email Marketing Daily Articles
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E-commerce Companies in the UK & US Failing to Optimize Emails for Mobile: dotMailer June 19, 10:55 a.m.
More than two thirds of e-commerce companies in the UK are failing to optimize their emails ...
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SendGrid Introduces Email Marketing Toolset June 19, 10:37 a.m.
SendGrid, an email company that sends transactional email communications on behalf of customers including Foursquare, Pinterest, Airbnb, ...
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Texas Passes Email Privacy Bill Requiring Warrants for Email Searches June 19, 10:32 a.m.
Texas Gov. Rick Perry signed a bill into law on Monday that will give Texas residents ...
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Obama Defends NSA Spying Program in Charlie Rose Interview June 17, 11:08 p.m.
President Barack Obama defended the National Security Agency's PRISM program to PBS' Charlie Rose, calling the ...
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Dispatch Email App Integrates WIth Other Apps June 17, 11:03 p.m.
There are lots of email inbox organizing tools available for iOS users, but Dispatch is different. ...
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Thrifty Car Rental Mistakenly Sends Free One-Day Rental Offer to Entire List June 17, 10:53 p.m.
Thrifty Car Rental has apologized for sending a free one-day car rental to its entire list ...
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Inky Lets Consumers Organize Multiple Inboxes in One Place June 17, 4:26 p.m.
More tools are emerging these days that let consumers organize multiple email accounts into one client. ...
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SMS Spam Borrows From Email Spam June 17, 4:07 p.m.
SMS spam is on the rise and many of these fraudulent messages have taken a page ...
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Yahoo's New Email Policy For Inactive Users Could Be Risky For eBay Users June 17, 10:35 a.m.
Yahoo is expiring inactive email addresses and giving away these lapsed names to new people, which ...
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Bipartisan Group of Representatives Pushes Email Privacy Act June 17, 10:29 a.m.
A bipartisan group of representatives are leading the push to pass the Email Privacy Act, which ...
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