HBO, ESPN Make Marketing Agreement
Fight News , Wednesday, September 12, 2012 9:38 AM
HBO and ESPN have announced a multi-year, multi-tiered boxing programming and marketing agreement which includes coordinated support for major pay-per-view boxing events, including sharing programming content, cross-promotion elements, highlight packages and additional assets to be featured across multiple ESPN and HBO platforms. As part of the agreement, ESPN and ESPN Deportes’ news and information platforms, led by SportsCenter, will have access to key content and information surrounding marquee HBO Pay-Per-View boxing events, including fighter interviews. In addition, ESPN Deportes Television and ESPN3 will carry live fighter weigh-ins plus pre- and post-fight press conferences for HBO-Pay-Per-View Events and HBO’s 24/7 series.
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