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Business Elite Consumes Media 'On The Go'

Seventy percent of smartphone owners and 78% of tablet owners among Europe’s elite access media brands via their devices, according to Ipsos MediaCT’s BE: Europe 2012 survey. Among Europe’s business elite, international print titles combined had an average issue readership (AIR) of 39.8%. International TV channels had a weekly reach of 51.1% and international news channels a weekly reach of 37.9%.

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