Crocs New Line
Chicago Tribune, Thursday, September 13, 2012 9:25 AM
Shoemaker Crocs Inc. is marketing to 13 to 30 year olds with its spring/summer collection featuring heels, boots and wedges. The new designs, as well as Retro clogs, are still made with its signature resin Croslite. Speaking at the Reuters Retail and Consumer Summit in New York, Jeff Lasher, Crocs' chief financial officer, said the original clog is 46% of overall sales, with 54% of sales coming from rain, winter and boat shoes.
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