Chevron Pairs With Safeway
Chevron is launching its first ever loyalty rewards program in the U.S. The program, with Safeway Inc., Chevron has been in discussion with Safeway for about a year, and the two companies matched up demographically and on a brand basis. "We looked at the profiles of their customers and of our customers, and there are enough similarities that we see some brand synergies," said Cary Knuth, general manager of marketing, sales and services, Chevron Americas Products. Customers can use Safeway's existing loyalty program to earn points and use them at Chevron- and Texaco-branded gas stations.