News Brief
Correction: AdRoll's ROI On Facebook Exchange
Sep 13, 2012, 11:50 AM
For the Sept. 13 Online Media Daily article "Ad Firm Touts Results On Facebook Exchange," the 16x ROI cited for AdRoll's 60 campaigns since June is what AdRoll customers are seeing on standard FBX campaigns ($16 return for every $1 spent on a campaign). It is not compared to other Facebook advertising of any kind. The FBX ads can run on the right side of Facebook pages, just like other types of Facebook ads.
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