Around the Net
Triggered Email Messages Generate 122% More Clicks
- Luxury Daily, Friday, September 14, 2012 3:59 PM
According to new research by Epsilon and the Direct Marketing Association's Email Experience Council, triggered email messages (often called drip campaigns or marketing automation) generate 122% more clicks than the average clicks for business as usual email. Only 2.6% of email volume comes from triggered messages, which indicates a clear pathway to improvement for email marketers.
