Email Marketing in the Age of Priority Inbox
After being dubbed at launch, "refreshingly difficult to game" in 2010, marketers have now spent enough time with Gmail Priority Inbox to accumulate some learning and best practices. Double opt-in, using effective keywords and varying the sender are all tactics that help marketers get past Gmail's velvet rope.
Recent Email Marketing Daily Articles
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Sending Relevant Emails is a Challenge For E-Commerce Companies: Bronto May 17, 2:45 p.m.
According to a new report from email marketing services company Bronto, creating relevant emails is a ...
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Spam Accounts For 65.9% of All Email May 17, 2:38 p.m.
According to online security company Symantec, 65.9% of all email is spam. And while a majority ...
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North Carolina Law Makes It Illegal For Tesla to Email Customers May 17, 2:17 p.m.
In North Carolina, a new law passed by the state Senate would make it illegal for ...
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CQuotient Introduces Personalized Recommendations Tool for Email Marketers May 17, 10 a.m.
CQuotient, a Bain Capital Ventures-backed startup, has introduced a new email marketing tool to the marketplace ...
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"Wallmart" Spam Email Misspells the Retailer's Name May 16, 4:59 p.m.
There is a phishing email message going around that claims to be from Walmart. The spammers ...
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New Silverpop Tool Helps Marketers Create Personalized Campaigns in Real Time May 16, 4:55 p.m.
Digital marketing services company Silverpop has released a new tool that aims to make real-time personalized ...
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Google Now Lets You Make Email Money Transfers with Google Wallet May 16, 10:12 a.m.
Google has updated its Google Wallet service and added a feature that lets users send money ...
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U.S. Attorney General Supports Email Privacy Reform May 16, 10:02 a.m.
U.S. Attorney General Eric Holder said that he supports changes to email privacy regulations that would ...
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Gmail Update Makes Email More Interactive May 16, 9:58 a.m.
Google thas updated Gmail with a new feature that makes it more interactive. Google will now show ...
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Steve Jobs, Rupert Murdoch Email Exchange Used As Evidence in DOJ Apple Antitrust Case May 15, 11:16 a.m.
While all of the publishers involved in an eBook pricing antitrust case have settled with the ...


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