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Email Marketing in the Age of Priority Inbox

  • BostInno, Friday, September 14, 2012 3:59 PM

After being dubbed at launch, "refreshingly difficult to game" in 2010, marketers have now spent enough time with Gmail Priority Inbox to accumulate some learning and best practices. Double opt-in, using effective keywords and varying the sender are all tactics that help marketers get past Gmail's velvet rope. 

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