The Virtues Of Characters In Food Ads

Characters like Ronald McDonald, and Tony the Tiger inspire loyalty and trust in consumers in a unique way. Brand values can be poured into these figures and, although they may need to adapt over the years to keep abreast of the times, their longevity proves the power they still have in today's consumer market. Using brand characters is a challenge: Fictional characters to keep pace with the modern world, but unnecessary change to a long-loved character can alienate consumers.

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