Shazam Takes Over TV Tagging

Users of music-tagging app Shazam can now tag every show on TV to find out, among other things, what music is playing and the names of specific actors. To date, Shazam has let users tag music as well as select sponsored TV shows and ads. And consumers have responded. Indeed, the company announced that it now has 250 million users. As The Verge writes: “Now when you open Shazam you can tag anything you're watching on TV and see music from that show, information from IMDB about cast and crew, trivia, ‘celebrity buzz’ … the latest tweets about the show, and a button to pre-load a tweet with the correct hashtag for the show you're watching.”

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Tags: advertising, music, tv
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