Twitter on Tuesday rolled out a new look for profile pages, as well as a completely overhauled iPad app. “The biggest change?” asks Marketing Land. “Making Twitter more visual and engaging. In order to achieve this, Twitter has released a ‘timeline-y’ feel for profiles that feature a large image at the top.” “The most conspicuous feature is a dominant photo in the upper right that takes up some of the screen real estate once held by tweets,” GigaOm comments. As such, in Gizmodo’s humble opinion: “Your Twitter profile looks more like Facebook Timeline now.” “The moves to add more visual interest are in line with Twitter’s plan to become more of a ‘destination’, to help it build its fledgling advertising business,” according to The Telegraph. “The goal was to provide an experience similar to that of the increasingly feature-rich twitter.com and of the Android and iPhone apps,” writes NBCNews.com’s Digital Life blog. As BetaBeat notes, the fact that Twitter unveiled its latest changes on the "Today Show" is proof that the days when it was “a mere fringe hobby, beloved by early adopters but mystifying to everyone else” are long gone. “The company announced that there are over 140 million users, with 340 million tweets per day, currently,” TechCrunch writes. “Twitter also has an $8B valuation, which is just massive.”