Even as the Hispanic market continues to grow in the United States, educational opportunities continue to lag. Allstate is putting its brand and marketing muscle behind an initiative to help Latinos reach their educational goals by expanding its partnership with New Futuro, an organization dedicated to helping Hispanics identify educational opportunities.
New Futuro’s free, bilingual platform currently hosts the largest database of Hispanic scholarships available online. As one of the key partners in the program, Allstate will be the presenting sponsor of a national College Prep Tour. The program will reach an estimated 15 million Hispanics this year alone.
“We look forward to making a difference in the lives of so many families and individuals throughout the country,” Georgina Flores, director, multicultural and homeowners at Allstate Insurance Co., tells Marketing Daily. “The Web site contains a great deal of important and useful information for students and families.”
According to New Futuro, 97% of Latinos say higher education is one of their highest family priorities. However, 87% of them say a lack of resources is a barrier to their education and career growth.
Allstate began working with New Futuro last year, when it launched a pilot program in Chicago. This year’s program will expand to five cities in the United States and will feature Allstate agents and representatives working to help Hispanic students and families learn about the educational opportunities available to them, Flores says.
“We understand the everyday struggles that face the Hispanic community, and we believe that education is a key to success,” she says. “By supporting New Futuro, Allstate is helping Latino students and their families pursue their goals and dreams through higher education.”