Cumulus Radio Brings SweetJack To More Cities
Cumulus is bringing its SweetJack daily deal service to 36 new cities around the country, including New York City, Los Angeles, Chicago, Miami,
Boston, Philadelphia, Phoenix, Cleveland, Detroit, Seattle, and Washington, D.C., the broadcast radio group announced Tuesday. That brings the total number of markets served by SweetJack to 97 across
the U.S.
According to Cumulus, over 4 million people have signed up for SweetJack; members can access daily deals for restaurants, retail, nightlife and other local goods and services
in each market via the Web site, email and smartphone apps.
Cumulus is pushing the service hard, with roughly 1,400 radio stations in 200 markets set to provide $100 million worth of on-air
promotion by the end of the year.
Last year, Cumulus partnered with Clear Channel Entertainment and Media to expand SweetJack’s reach and promotional footprint, with Clear
Channel stations offering SweetJack deals on their Web sites and advertising deals on-air. In March, it selected NimbleCommerce to power the daily deals platform.
Cumulus owns about
570 radio stations and associated Web sites in 120 markets across the U.S., while Clear Channel owns around 830 stations and associated Web sites, for a total of 1,400 stations across the U.S. --
around 10% of the national total, many of them located in top media markets.
As part of their strategic partnership, Cumulus also agreed to make streaming digital audio from its radio stations available on Clear Channel’s iHeartRadio platform.
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