News Brief

VivaKi Taps Digitas' Paul To Run Audience On Demand

The VivaKi Nerve Center has named Chris Paul general manager of Audience On Demand (AOD), the de factor trading desk for Publicis agencies to manage their programmatic buying across online display, mobile, search, social and video. He replaces Kurt Unkel, who was elevated to president of the Nerve Center in April, and to whom he reports.

Paul previously worked for Publicis' Digitas unit, where he led the American Express media team.

 

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