Facebook Brands Can Buy Promoted Posts Via Mobile

Brands on Facebook now have the ability to buy promoted posts via mobile as well as on the desktop. Introduced in May, the ad option allows Facebook page administrators to boost exposure for their posts beyond the normal reach they get in fans’ news feeds -- and without having to go through a separate ad dashboard.

Promoted posts are available to any page with more than 400 fans and any kind of post can be promoted including status updates, photos, offers, videos and questions. A new version of Facebook’s Pages Manager app that will let businesses buy promoted posts on-the-go directly from their mobile phones. Facebook said the move came in response to requests for the feature from small businesses.

Companies have been able to run promoted posts in the both the desktop and mobile news feeds since launch four months ago. Facebook last week also ended its Reach Generator program—allowing premium advertisers to pay Facebook to sponsor their page posts and guarantee 75% reach of a brand’s fan base--in favor of promoted posts.

A Facebook spokesperson told Inside Facebook the step would give businesses increased flexibility to hand-pick and boost posts in the news feed. Promoted posts also aren’t limited to premium advertisers.

Tags: facebook, mobile
Recommend (1) Print RSS
  • Nissan Taps Hatami To VP Sales, U.S.

    Nissan has named Derrick Hatami to VP, sales, for the U.S., reporting to Fred Diaz, senior vice president, Sales & Marketing and Parts & Service U.S.A. Effective Jan. 13, Hatami will lead the Nissan divisional sales and vehicle operations, light commercial vehicle and fleet functions. Hatami will be accountable for ...
  • Paul Edwards, Chevrolet's New VP Marketing

    Chevrolet has appointed Paul Edwards as new U.S. VP, Chevrolet marketing, replacing Chris Perry, who resigned last month. Edwards will report to Chevrolet Global Chief Marketing Officer Tim Mahoney, effective immediately. He has been executive director of General Motors’ Global Marketing since 2010, responsible for global media operations, agency management, ...
  • NASCAR Promotes Lynch To VP, Green Innovation

    NASCAR is promoting Dr. Michael Lynch to VP, green innovation. The elevation of his role from managing director to VP is meant to further NASCAR’s efforts to grow the sport’s green platform. As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation ...
  • Toyota Changes Corp. Comms. To Reflect "Total Toyota"

    Toyota has made new appointments in its North American corporate communications group in line with the company’s recently announced “total market” strategy, called Total Toyota or T2. The corporate communications function will now place an increased emphasis on establishing deeper relationships with influential Hispanic and African American communities in North ...
  • Dealertrack Buys Dealer.com

    Dealertrack Technologies has entered into a definitive agreement to acquire Dealer.com, which provides marketing and operations software and services for the automotive industry. Dealertrack will acquire all the equity of Dealer.com for approximately 8.7 million shares of Dealertrack's common stock and $620 million in cash. Upon closing, Gibbs will become Executive Vice President and Group ...
  • Nissan Goes Rogue To Tout 2014 Model Of Crossover

    The guy who helmed "The Italian Job" is behind a pair of cinematic TV spots for Nissan Rogue, via the Los Angeles office of TBWA\Chiat\Day. The spot, set to Sete's  “Y.A.L.A.”, uses the director's action-movie stylistics for a Walter Mitty-esque (no relation to the movie, which Jeep is involved in) ...
  • Chris Perry Gone From GM

    Chris Perry, who came to Chevrolet from Hyundai Motor America in 2010 has resigned according to GM. Perry followed his cohort Joel Ewanick, who had been VP marketing at Hyundai and became GM’s controversial CMO, and was let go last July. Perry was replaced last spring as Chevrolet's marketing chief ...
  • Toyota Creating Diversity Agency Group

    Toyota is creating a unified diversity market and media structure to address the fact that with a couple of decades Spanish-first demographics and those that identify as non-white will grow faster than any other.   Conill Advertising, Burrell Communications, and InterTrend Communications, have handled Hispanic, African American and Asian American ...
  • Direct Marketing Guru Irving Siegel Dies at 82

    Irving Siegel, who helped developed what is today known as databased marketing and analytical marketing, died on Dec. 17 in Miami. In 1962, Siegel created Getting To Know You International (GTKY), a direct mail marketing company which he built from a one-man operation into the largest nationwide new homeowner marketing company. ...
  • Sailthru Raises Another $20 Million

    Marketing technology firm Sailthru on Tuesday announced receiving $20 million in a third-round funding led by Scale Venture Partners. That brings the New York-based company’s total raised to date to $48 million. With the latest investment, Sailthru said it plans to expand its sales, engineering and marketing staff to accelerate ...
>> Raw Archives