16% of Email Marketers Do Not Measure Deliverability

Econsultancy, Tuesday, September 18, 2012 5:15 PM
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A new survey of email marketers has found that 16% do not measure deliverability, and one in four do not know how to optimize their email program. Over the next twelve months, the top priorities for optimizing email include a greater reliance on analytics (37%) and social media integration (37%).

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