16% of Email Marketers Do Not Measure Deliverability

A new survey of email marketers has found that 16% do not measure deliverability, and one in four do not know how to optimize their email program. Over the next twelve months, the top priorities for optimizing email include a greater reliance on analytics (37%) and social media integration (37%).

Read the whole story at Econsultancy »
Tags: email
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.