Digitas Taps MEC's Shlachter As Media Lead For Amex
Adam Shlachter has joined Publicis' Digitas unit as senior vice president-media. Based in New York, Shlachter will head media for the American Express Global Advertising & Brand Management team as the New York media capability lead. He will also lead digital video media work for North America. He reports to Carl Fremont, executive vice president-global media director. Shlachter joins from WPP's MEC, where he was managing partner-digital practice lead.