• The Times of London, Thursday, September 20, 2012 3 AM

Luxury labels demonstrated the instant selling power of social media during London Fashion Week like never before with videos broadcast live online to the world from shows crammed with tweeting, blogging designers, editors and celebrities.  Retail clothing chain Topshop reached the largest online audience for a live-streamed London fashion show on Sunday, with two million viewers tuning in from more than 100 countries to see Topshop Unique's latest collection. More than 200 million people were exposed to images and content from the runway as part of Topshop's partnership with Facebook, where fans were led to Topshop's live-stream from their shopping site.

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