Be Free And Commission Junction Merge
Mar 23, 2004, 12:00 AM
Online performance marketing providers Be Free and Commission Junction on Tuesday said they are merging their companies under the Commission Junction brand. The companies were officially merged in December 2003 when ValueClick, Be Free's parent company, acquired Commission Junction. Be Free offers customized solutions for retailers; Commission Junction works with advertisers and web publishers in the pay-for-performance space. ValueClick said that existing products and services are expected to remain operational and supported as the merger is completed. ValueClick's operations include ValueClick Media, offering web, email, lead generation, and search marketing services; Commission Junction, Mediaplex, and AdWare.