Around the Net
OMMA Mobile Finds New Context in London
- MediaPost, Friday, September 21, 2012 4 AM
After five years of OMMA Mobile shows in the U.S. (we started on the very day the iPhone launched in 2007), we finally made it across the pond for our first event this week. Significantly, we had to change our own context to get a day of insights that revolved principally around the potential of “context” in marketing.
