NBC Getting Less Laughs With Sitcoms
What NBC did right with "The Voice" has not translated into similar comedy ratings.
The early premieres of the peacock network's veteran
comedies were down -- in some cases by big double-digit percentages. (The official season starts on September 24).
At 8 p.m., "SNL Weekend Update Thursday" took in a Nielsen
preliminary 1.6 rating/5 share among adults 18-49, down 6% from what "Community" earned in the time period just about a year ago. At 8:30 p.m. "Up All Night" landed with a 1.3/4 in the same demo, down
46% from the year-ago premiere.
NBC's usually big-rated comedy of the night, "The Office" at 9 p.m., starting up its last season, scoring a 2.1/6, down 46%, and "Parks and Recreation" at
9:30 p.m. took in a 1.7/5, down 19%.
None of this helped its 10 p.m. news program "Rock Center With Brian Williams," which grabbed a 1.1/3, down 21% from last week's 1.4 rating.
This gave NBC a 1.5/4 average on the night behind reruns from CBS, which took a nightly average of 1.8/5, and Fox, which easily won with "X Factor" and "Glee" in tow, scoring a big 3.1/9 for
the night.
Fox's "X Factor" witnessed a ratings climb week-to-week -- 10%, to a 3.4/11. For a second week "Glee" also posted good results, a 2.9/8, although down a bit from its 3.1 rating
number a week ago.
ABC, ending its summer season efforts, had its reality competition "Wipeout" move up 30% to a 1.4/5 adults 18-49 rating/share for its finales. For the rest of the night,
it had reruns.
ABC ended the night at a 1.2/4 just a bit behind Univision, which scored a 1.4/4. CW moved up a bit to a 0.5/2, up from a 0.2 rating the week before. Its music competition
show "The Next" earned a 0.6/2.
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